Now that you’ve gotten the basics of why we blog, how to promote a blog and creating content for a blog, we will end this series by talking about an ongoing process of blogging. Brainstorming is an integral part of the entire blog creation process, from the initial ideas to the social media promotion, from the content calendar to the content creation.
What are you trying to convey with your blog post? Finish this sentence: “When someone sees this post, I want them to _______”. This seems like a simple concept, but you’d be surprised by how many business blogs miss the mark on this one. Bottom line: Make sure each post is written to satisfy this business objective.
When it comes to blogging, there are several different formats that are out there. Here are a few post formats that we have proven to work very well:
- Short and visual – This can include recipes, short videos with minimal supporting text and infographics. This type of content is very easy to share on social media.
- Lists – Buzzfeed has mastered easily shareable lists that cater to particular audiences. While most of these are fun or random, like the hilarious Game of Thrones Finale tweets, make sure you aren’t just posting random lists that have nothing to do with your brand.
- Impressively thorough – Viewers are visiting your blog for a reason, and becoming the go-to expert for particular topics is a great way to build your customer base. Create the definitive guide to (insert topic particular to your business). These posts are most effective when the focus is to teach someone a valuable skill. This type of content tends to get more backlinks, and can be very valuable for SEO.
As we close out our series on Elements of An Effective Blog Post, here are some basic but helpful reminders to help you create the type of blog your brand needs.
- Keywords – These are extremely important when brainstorming ideas for your blog posts. Determine what keywords and phrases people are searching for, and how your expertise can meet those searches. Find out more about keywords in our previous post about creating blog content.
- Useful – Another tip that seems obvious but is often avoided, create something people actually want or need. Scour social media and “question” websites to determine the information people crave to help with their lives. Use different online tools to determine the amount of search term hits for particular topics. Always remember, “What’s In It For The Reader?”
- Competition – What can you learn from successful posts in your industry? This doesn’t mean you should copy other blog post styles and content. You should be able to see what is working for a competitor and mold that into something that works for your brand.
We’ve enjoyed dissecting the effective elements of blog posts over the last few weeks, and we welcome any questions you may have. Submit them in the comments below!