“You say ‘Tomato’, I say ‘Tomäto”.
One of my favorite keyword research examples is “Pop vs. Soda”. Let’s say I wanted to write a blog post highlighting the sales of carbonated drinks in Seattle.
My first step would be plugging keywords into the handy Google Keyword Tool:
I would then ask myself which term I should use for my blog post. One might make the mistake of using ‘pop’ just because of the sheer number of monthly searches it gets. This is where you have to determine the relevance of the term.
When referring to carbonated beverages, I always say ‘Pop’. However, I assume that ‘Pop’ is too broad of a search term and will net many unrelated results.
Let’s try it out. As you can see, the first results are completely unrelated.
Same search using ‘Soda’:
As you can see, my hypothesis was correct. ‘Soda’ generated much better search results. It also included several news stories which means that Google has found those articles relevant and fresh enough to be placed on the first page for that term. This is a good indicator that Google recognizes that term and knows how to categorize it.
Don’t fall into the trap of targeting keywords just because they have a lot of search volume. If you’re trying to rank for “pop” or “soda,” you’re in for a struggle either way. Instead, consider targeting longer terms or even questions. For example:
- All natural soda
- Popular pop brands
- Lemon-lime soda
- Favorite soda brand?
This simple experiment illustrates a vital component in search engine optimization – Keyword Research. Without thorough keyword research, your content won’t be found through search engines. If you are a die-hard ‘pop’ user, you would only be hurting yourself by using it exclusively in your content.
Always be mindful of your language. Adapt to your readers or potential visitors. Use this very basic keyword research analysis to create questions and scenarios to help you pick the best possible keyword combinations.
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