Google Fellow Amit Singhal announced on his blog that its newest update will bring searchers results that are more current than ever before. If a major event were to occur… NOW… you could search for it and start seeing news results about it within a minute or two.
This is a major leap forward, building on the momentum of last summer’s Caffeine update (see our post, Web Presence Management and Google Caffeine). With this update, Google says up to 35% of searches will be impacted.
Let me give you a timely example of the value of this new update. Last night, our house in Kansas City shook and shuddered a bit. Never having experienced an earthquake before, we werent’ sure that’s what had happened. Long before hearing anything on TV, I got all the details from Google:
When the ground has been shaking just moments before, I want to know what’s going on right now. I don’t care about historic earthquakes, the science behind quakes, or the 1974 Charlton Heston classic film by the same name. I wanted to know about the Kansas City Earthquake. Google’s getting better about making this distinction – displaying “fresh” results for searches with a time-sensitive element to them.
What does it mean for you? The tips from our Caffeine blog post apply now more than ever. Blog a lot. Whenever applicable, try to cover current events as they relate to your business (earthquakes, for instance…). Write about seasonal trends – your post will be highly relevant while it’s still considered “fresh,” and may bring in extra traffic.
One more fun fact… by searching Google Insights for earthquake, you can guess just how far away the Oklahoma quake was felt:
The #1 state searching “earthquake” in the last 7 days was Oklahoma, followed by Kansas and Arkansas. Top search terms mostly related to Oklahoma as well.
If you haven’t seen Google Insights before, check it out. It can tell you a tremendous amount about what your customers are searching for right this second, or historically over time.