Welcome to the first installment of ‘Food Brands on Facebook and Twitter.’ This mini-series is designed to quickly display and highlight food brands that currently have an established web presence. We will showcase several brands and pick out our favorite strategies that they use. These key points can help anyone develop their own company’s social media strategy.
How are breakfast food brands using social media?
More and more companies are realizing just how important social media platforms can be. Facebook and Twitter are the top contenders for overall number of users. These platforms won’t suit every company and their goals, but it’s safe to bet a social media strategy will improve your web presence. Whatever social media platform you choose, interaction is key. Facebook and Twitter make excellent case studies for interaction.
In this slideshow, we highlight breakfast food brands that have an established social media presence. Pay attention to the design, interaction, contests, giveaways, sharable content, and sheer creativity of these companies, which are the keys to a successful social media strategy.
Warning: Don’t attempt to view slideshow on an empty stomach!
Chances are, you noticed a few strategies that you want to try. Here are a few of our favorite key points.
- Smucker’s and Eggo take advantage of mouth-watering photography
- The cover photo for Frosted Flakes is regularly updated based on user submission. That family will likely tell all their friends and family to check it out, spreading the word for Kellogg!
- Jimmy Dean’s 52 Way Sweepstakes gave away $250 worth of biking and sports equipment. This encouraged customer interaction as well as a healthy lifestyle.
- Pop-Tarts features a contest as well as user-submitted videos. These have proven to be highly effective for increasing fan bases.
Big brands use these strategies because they work! Contests increase engagement and sharing. Beautiful photography gets shared. Community-generated content reduces production costs and gets your customers involved in the process! How can you leverage these same ideas for your business’s Facebook marketing strategy?
Be sure to check back often for more web presence management tips!