With the same general design as personal profiles, the new branded pages should help businesses of all types maintain and expand their followings. All an individual has to do is add the branded page to their circles and the business can share stories, news and more. It’s a fantastic way to bond with your clients. It’s also of note that Google+ has a positive impact on SEO!
As a nice little bonus feature, Google has also unveiled “Direct Connect” search integration with Google+. Simply place a plus sign (+) prior to a brand name search and you’ll be directed right to their Google+ page. The feature is still in its infancy, but works for big brands such as Pepsi (search for: “+Pepsi) or Angry Birds (search for: +Angry Birds).